Surtee Group – Levisons E-Commerce Website Product Photography (Fashion)

In 2018 Surtee Group decided to launch an e-commerce website for their in-house brand Levisions. They contacted me to photograph their various products for the online store – the products included bags, shoes, and various clothing items.

Personal Experience

This was a very challenging but rewarding shoot as I was able to work in a professional big budget environment with a dedicated photographic studio, art-director and Surtee Groups marketing team

The shoot was done at Glow Hires photographic studio in Parkview, over a course of 3 days shooting roughly 8 to 10 hours per day.

Day 1 – Individual still life products

On day one we focused on photographing the individual still life products two photographs per product – the setup i used was 2 continuous lights and 3 external flashes, the continuous lights were
used as partial fill lights and to allow for easy manipulation of the still products with the art director and marketing team. I then used one flash as a full fill light to
white-out the background and then other two diffused flashes were used to light the products accordingly – all of the still life products were photographed on a product table.

Client

Surtee Group - The Power of Trading

Products / Brands

Paul Smith, Michael Kors, Versace, Emporio Armani, Armani Exchange, Giorgio Armani

2018/12/12

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