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Why your startup business needs a Marketing Video

 

Startup businesses present unique communication challenges. From innovative business models, to new products and services. Often the purpose of the startup is to generate revenue through investment, which means making an impactful first impression. 

Time is short

Video as a medium has many distinct advantages, the most important being concise and impactful. The average individual does not have hours to peruse your content. Which means you’re working with a very small window in which to impress them. You’ll be hard-pressed to find a medium that is able to maximise the consumer’s short attention span quite like video. 

Make an impression

A well produced video is able to tell a story, highlight concepts and entertain the viewer. This can be executed in many ways, for example: Communicating bottom line financial predictions through an infographic style video, or highlighting your highly experienced team with a mini team documentary. 

Communicate your bottom line

As touched on, very few mediums are able to effectively communicate a business bottom line like can video can. There are no restrictions when it comes to presenting data, analytics, timelines, project plans and business models. All of which adds to your conversion rate.

Staying Competitive

Now if this article wasn’t convincing enough consider this: You are constantly vying for every potential consumer’s attention. If you don’t put content out, your competitors are. Simply put, if your video isn’t out there then you are losing out every single time they consume your competitor’s video content.

Effortless engagement

Video is highly accessible and convenient, it can be consumed at any time and shared by many. All you need to access it is an internet connection.

When it comes to business ventures, whether new or old, we all operate in a digital environment. Your success as a business is directly related to your ability to leverage this digital environment, and by far the most effective method is a powerful video.

 

Oliver Karstel (PTY) Ltd is a professional photography, videography, designer and creative consulting agency. We specialise in custom content creation, brand development and marketing.
info@oliverkarstel.co.za FB.com/oliver.karstel.media | IG.com/oliverkarstel

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Copyright © 2017 Oliver Karstel Photography. All rights reserved



OLIVER KARSTEL (Pty) Ltd

PHOTOGRAPHY  |  VIDEOGRAPHY  |  GRAPHIC DESIGN  |  MARKETING CONSULTATION
BRAND DEVELOPMENT  |  WEB DEVELOPMENT  |  FRIENDLY LMS  |  E-LEARNING DEVELOPMENT

Oliver Karstel (Pty) Ltd is a professional content production agency based in Johannesburg, South Africa, with broad-spectrum specialization in all elements of content production. We help our clients achieve effective communication through our content production. This is principle for any business that intends to generate leads, succeed the business, and maintain a steady income of work.

The founder, Oliver Karstel, is an award-winning photographer and videographer, having worked with multiple multi-national corporations and organisations including the United Nations (U.N.), NEPAD (African Union), Kal Tire (CA) Thermo King (US), GEA (DE), PERI (DE and UAE) and Bühler Group (CH). Oliver has received accolades from international photography awards including the Moscow International Foto Awards (MIFA), and his work has appeared in publications including INSPADES Magazine and Construction World Magazine. He has worked across the breadth of Southern Africa, West Africa, extending to Northern Europe and the Middle East. 

PHOTOGRAPHY



Architecture Photography

Architectural photography is a specialised art form focused on the built environment. Architectural photography succinctly captures the majesty of the subject.
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Construction Photography

Construction photography is similar to architectural photography, in its focus on the built environment; however, the emphasis is placed on beautifying a chaotic construction site.
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Industrial Photography

Industrial photography as an art form focuses on showcasing the magnitude, dynamism, technological innovation and scope of an industrial project or location.
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Interior Photography

Interior photography is a form of architectural photography. Though similar to real estate photography, the difference lies in the primary focus. Interior photography aims to showcase the beauty and detail of a constructed space.
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Portrait Photography

Portrait photography is an established and versatile photographic medium. Portrait photography encompasses fine art portrait photography, corporate portrait photography and more.
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Detail

"Detail" is an ongoing artistic project consisting of works spanning a variety of photographic genres. This project allows me artistic freedom and expression.
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Product Photography

Product photography is a style of commercial photography and is important to any business or brand as it is a visual form of speaking to the audience or consumer. Product photography can be a huge asset to the way you and your business develop and grow.
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Documentary Photography

Documenting real-life events to create a factual report on a specific subject, Documentary photography can be an emotional roller-coaster as the photographer captures all the emotion and storyline in camera.
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VIDEOGRAPHY



Marketing Videos

Marketing videos are created with the sole purpose of simply and effectively informing your customers about your product.
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Showcase Videos

A company showcase video, quite simply put, showcases the best aspects of one's business. I have produced company showcase videos for Thermo King and PERI
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Documentary Videos

Documentaries can be used as a tool to showcase or highlight current events, issues or stories. In the right hands, documentaries are potentially powerful and interesting educational tools.
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Event Videos

Events videos capture events, celebrations, momentous occasions. Events videography is more complex as it requires the use of multiple cameras and excellent lighting abilities.
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Health & Safety Videos

Health and safety videos are used as an educational tool to inform staff and visitors to a company of potential hazards that may be encountered while at work or while visiting certain locations.
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Induction Videos

Induction videos have multiple uses: First and foremost, an induction video introduces and welcomes new employees to a company. Additionally, an induction video may be produced to introduce your company to a new client.
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SPECIALIST PHOTOGRAPHY & VIDEO



Aerial/Drone Photography

Aerial photography offers a unique omniscient perspective that is often unattainable with a standard camera. Hiring an experience drone operator can ensure that your project, site or product is photographed from an all-encompassing and interesting angle.

AERIAL / DRONE PHOTOGRAPHY


Aerial/Drone Videography

Similar to drone photography aerial or drone video creates a beautiful landscape to set the scene for your video, it works great for introductions and chapter breaks it can also be used to showcase the size of your premises, product or fleet in an epic and dramatic way.

AERIAL / DRONE VIDEOGRAPHY


360 & VR Video

360 degree and Virtual Reality Video technology is on a skywards trajectory and it's important for anyone working in this field to stay on top of the latest offering.




360° & VR Video


360° Panoramas & Virtual Tours

360 degree panoramas have opened up a whole new user content experience - with the use of a headset of simply by swivling your phone the photographs captured offer a unique all encompessing experience - these are fantastic to show case large areas like factories, stores or landmarks.


360° Panoramas

360 degree and Virtual Reality Video technology is on a skywards trajectary and it's important for anyone working in this field to stay on top of the latest offering.

FEATURED PROJECTS

CLIENTS

united_nations_un_women
nepad_african_union
anglo_american
soundidea_digital_agency
gea_africa_client
thermo_king_truck_refrigeration
kaltire_tyres
peri_formwork_scaffolding_engineering
serco_truck_bodies_trailer
surtee_group_power_of_trading
hugo_boss
crh_africa
world_net_logistics
redefine_property_group
china_telecom
khanda_seating
maksal_copper
braviz_fine_foods
solar_mining_services
wispeco_aluminium
fedics
african_global_funds