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Startup businesses present unique communication challenges. From innovative business models, to new products and services. Often the purpose of the startup is to generate revenue through investment, which means making an impactful first impression.
Video as a medium has many distinct advantages, the most important being concise and impactful. The average individual does not have hours to peruse your content. Which means you’re working with a very small window in which to impress them. You’ll be hard-pressed to find a medium that is able to maximise the consumer’s short attention span quite like video.
A well produced video is able to tell a story, highlight concepts and entertain the viewer. This can be executed in many ways, for example: Communicating bottom line financial predictions through an infographic style video, or highlighting your highly experienced team with a mini team documentary.
As touched on, very few mediums are able to effectively communicate a business bottom line like can video can. There are no restrictions when it comes to presenting data, analytics, timelines, project plans and business models. All of which adds to your conversion rate.
Now if this article wasn’t convincing enough consider this: You are constantly vying for every potential consumer’s attention. If you don’t put content out, your competitors are. Simply put, if your video isn’t out there then you are losing out every single time they consume your competitor’s video content.
Video is highly accessible and convenient, it can be consumed at any time and shared by many. All you need to access it is an internet connection.
When it comes to business ventures, whether new or old, we all operate in a digital environment. Your success as a business is directly related to your ability to leverage this digital environment, and by far the most effective method is a powerful video.
Oliver Karstel (PTY) Ltd is a professional photography, videography, designer and creative consulting agency. We specialise in custom content creation, brand development and marketing.
info@oliverkarstel.co.za | FB.com/oliver.karstel.media | IG.com/oliverkarstel
