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Why Good Photography Matters in the Corporate World

 Kal Tire - Oliver Karstel Industrial Photographer

 

"Building a brand with photography involves creating desire, being consistent, being distinctive, reflecting the personality of the brand, and showing products clearly and accurately." - Contrastly

From the last few hours I have spent researching corporate photography, it’s become clear to me that the above is what people associate the most with corporate photography. Type in “corporate photography important” into any search engine, and the top five results will all tell you the same thing: that corporate photography is an investment in your brand, that it will allow an individual or business to direct their image as they see fit, and that it is essential to establishing a professional online presence – but what is corporate photography? Why is a corporate photographer an important asset?

Corporate photography originated in 1920’s corporate America. At its inception, photography found little favour with the public, as illustration-based advertising dominated the first half of the 20th century. Contrastingly, we now exist in an increasingly internet-based, image-saturated era dominated by the power of the photograph – photographic imagery is ubiquitous and this extends to business practices. Individuals and businesses that do not make use of such a visually-oriented pool of consumers miss out on valuable opportunities.

Photography in the context of the contemporary corporate world is a system of visual communication at its most basic level. Photography draws upon subject matter that exists in reality, and this realistic quality allows the corporate photographer to tease out the maximum potential of an image; however, the role of the corporate photographer goes beyond merely capturing attractive and professional images.

A good corporate photographer:


A good corporate photographer will work closely with the marketing manager, and in so doing strengthen a company’s image and brand. Working with a corporate photographer is a process and a relationship that is built over time as opposed to a once-off transaction, involving a constant process of evaluation and re-evaluation on the part of the photographer and the client.

 

Oliver Karstel is a professional photographer, videographer, designer and creative consultant. I specialise in custom content creation, brand development and marketing | info@oliverkarstel.co.za www.oliverkarstel.co.za | FB.com/oliver.karstel.media | IG.com/oliverkarstel

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Copyright © 2017 Oliver Karstel Photography. All rights reserved



OLIVER KARSTEL

PHOTOGRAPHER AND CREATIVE CONSULTANT

Oliver Karstel is a Pretoria-based South African photographer and creative consultant. As an award-winning photographer and videographer, Oliver has worked with multiple multi-national corporations and organisations including the United Nations (U.N.), NEPAD (African Union), Kal Tire (CA) Thermo King (US), GEA (DE) and PERI (DE and UAE) . Oliver has received accolades from international photography awards including the Moscow International Foto Awards (MIFA), and his work has appeared in publications including INSPADES Magazine and Construction World Magazine. He has worked across the breadth of Southern Africa, West Africa, extending to Northern Europe and the Middle East.

PHOTOGRAPHY



Architecture Photography

Architectural photography is a specialised art form focused on the built environment. Architectural photography succinctly captures the majesty of the subject.
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Construction Photography

Construction photography is similar to architectural photography, in its focus on the built environment; however, the emphasis is placed on beautifying a chaotic construction site.
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Industrial Photography

Industrial photography as an art form focuses on showcasing the magnitude, dynamism, technological innovation and scope of an industrial project or location.
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Interior Photography

Interior photography is a form of architectural photography. Though similar to real estate photography, the difference lies in the primary focus. Interior photography aims to showcase the beauty and detail of a constructed space.
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Portrait Photography

Portrait photography is an established and versatile photographic medium. Portrait photography encompasses fine art portrait photography, corporate portrait photography and more.
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Detail

"Detail" is an ongoing artistic project consisting of works spanning a variety of photographic genres. This project allows me artistic freedom and expression.
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Product Photography

Product photography is a style of commercial photography and is important to any business or brand as it is a visual form of speaking to the audience or consumer. Product photography can be a huge asset to the way you and your business develop and grow.
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Documentary Photography

Documenting real-life events to create a factual report on a specific subject, Documentary photography can be an emotional roller-coaster as the photographer captures all the emotion and storyline in camera.
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VIDEOGRAPHY



Marketing Videos

Marketing videos are created with the sole purpose of simply and effectively informing your customers about your product.
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Showcase Videos

A company showcase video, quite simply put, showcases the best aspects of one's business. I have produced company showcase videos for Thermo King and PERI
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Documentary Videos

Documentaries can be used as a tool to showcase or highlight current events, issues or stories. In the right hands, documentaries are potentially powerful and interesting educational tools.
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Event Videos

Events videos capture events, celebrations, momentous occasions. Events videography is more complex as it requires the use of multiple cameras and excellent lighting abilities.
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Health & Safety Videos

Health and safety videos are used as an educational tool to inform staff and visitors to a company of potential hazards that may be encountered while at work or while visiting certain locations.
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Induction Videos

Induction videos have multiple uses: First and foremost, an induction video introduces and welcomes new employees to a company. Additionally, an induction video may be produced to introduce your company to a new client.
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SPECIALIST PHOTOGRAPHY & VIDEO



Aerial/Drone Photography

Aerial photography offers a unique omniscient perspective that is often unattainable with a standard camera. Hiring an experience drone operator can ensure that your project, site or product is photographed from an all-encompassing and interesting angle.

AERIAL / DRONE PHOTOGRAPHY


Aerial/Drone Videography

Similar to drone photography aerial or drone video creates a beautiful landscape to set the scene for your video, it works great for introductions and chapter breaks it can also be used to showcase the size of your premises, product or fleet in an epic and dramatic way.

AERIAL / DRONE VIDEOGRAPHY


360 & VR Video

360 degree and Virtual Reality Video technology is on a skywards trajectory and it's important for anyone working in this field to stay on top of the latest offering.




360° & VR Video


360° Panoramas & Virtual Tours

360 degree panoramas have opened up a whole new user content experience - with the use of a headset of simply by swivling your phone the photographs captured offer a unique all encompessing experience - these are fantastic to show case large areas like factories, stores or landmarks.


360° Panoramas

360 degree and Virtual Reality Video technology is on a skywards trajectary and it's important for anyone working in this field to stay on top of the latest offering.

FEATURED PROJECT

CLIENTS

united_nations_un_women
nepad_african_union
anglo_american
soundidea_digital_agency
gea_africa_client
thermo_king_truck_refrigeration
kaltire_tyres
peri_formwork_scaffolding_engineering
serco_truck_bodies_trailer
surtee_group_power_of_trading
hugo_boss
crh_africa
world_net_logistics
redefine_property_group
china_telecom
khanda_seating
maksal_copper
braviz_fine_foods
solar_mining_services
wispeco_aluminium
fedics
african_global_funds