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The Importance of a

Marketing Video

Kal Tire Marketing Video

 

What is a marketing video?

Video marketing is fundamental in a unified marketing communications plan which is designed to draw audience engagement traffic. Strategic combination of the content and distribution of a marketing video with the self-expression of its consumer is a tool that enables the creation of a successful marketing video, one which enables the viewer/consumer to be better enlightened about the brand.


Why does your business need a marketing video?

To really give your business’s target market an accurate look and feel of your product or service, it is essential and desirable to give your brand the accessories it needs. What could be more perfect than a marketing video which explains your brand to the audience as clearly as day. Such a video can even break down different aspects of your business according to what is produced. This could give behind-the-scene insight as conceptual creation or the procedural processes of production and distribution. The actual marketing content could even feature. Basically, this video is to show your audience the best you have on offer and explains the creative process behind it. So, yes! in many cases your brand could benefit much from a video showcasing its best qualities.

Marketing in itself is important to your brand since it allows your business to create and expand on a solid relationship with the target market audience. An audience looking to establish such a relationship with you and your brand can be accommodated through the fully functioning marketing qualities of your advertising video. Marketing your product or service is important for sales as much as this company-to-consumer relationship.


The benefits of having a Marketing Video

By hiring a videographer to create a striking marketing video for your business or brand, you are essentially launching a constructive conversation around your services or products. Featuring this video on the landing page of your website or social media profile instantly draws visitors to your business brand as it easily explains to the viewer the company’s aims and goals. An easily accessible marketing video, explaining the business fluently, builds trust in your business brand. Since the consumer feels more comfortable to view a video with visual appeal and mobile accessibility, more than reading a fully penned essay on what the brand does, what is on offer and how the product or services work, a marketing video would be imperative.

 

Keep it simple! A marketing video should engage even the laziest buyers yet it must explain all essentials. Lastly, such a video encourages social media shares. And there is nothing better than seeing word of your company spread successfully by way of a comprehensive marketing video showcasing your business brand and what you have on offer. A marketing video is definitely the way to go.

 

Oliver Karstel is a professional photographer, videographer, designer and creative consultant. I specialise in custom content creation, brand development and marketing | info@oliverkarstel.co.za www.oliverkarstel.co.za | FB.com/oliver.karstel.media | IG.com/oliverkarstel



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Copyright © 2017 Oliver Karstel Photography. All rights reserved



OLIVER KARSTEL

PHOTOGRAPHER AND CREATIVE CONSULTANT

Oliver Karstel is a Pretoria-based South African photographer and creative consultant. As an award-winning photographer and videographer, Oliver has worked with multiple multi-national corporations and organisations including the United Nations (U.N.), NEPAD (African Union), Kal Tire (CA) Thermo King (US), GEA (DE) and PERI (DE and UAE) . Oliver has received accolades from international photography awards including the Moscow International Foto Awards (MIFA), and his work has appeared in publications including INSPADES Magazine and Construction World Magazine. He has worked across the breadth of Southern Africa, West Africa, extending to Northern Europe and the Middle East.

PHOTOGRAPHY



Architecture Photography

Architectural photography is a specialised art form focused on the built environment. Architectural photography succinctly captures the majesty of the subject.
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Construction Photography

Construction photography is similar to architectural photography, in its focus on the built environment; however, the emphasis is placed on beautifying a chaotic construction site.
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Industrial Photography

Industrial photography as an art form focuses on showcasing the magnitude, dynamism, technological innovation and scope of an industrial project or location.
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Interior Photography

Interior photography is a form of architectural photography. Though similar to real estate photography, the difference lies in the primary focus. Interior photography aims to showcase the beauty and detail of a constructed space.
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Portrait Photography

Portrait photography is an established and versatile photographic medium. Portrait photography encompasses fine art portrait photography, corporate portrait photography and more.
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Detail

"Detail" is an ongoing artistic project consisting of works spanning a variety of photographic genres. This project allows me artistic freedom and expression.
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Product Photography

Industrial photography as an art form focuses on showcasing the magnitude, dynamism, technological innovation and scope of an industrial project or location.
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Documentary Photography

Interior photography is a form of architectural photography. Though similar to real estate photography, the difference lies in the primary focus. Interior photography aims to showcase the beauty and detail of a constructed space.
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VIDEOGRAPHY



Marketing Videos

Marketing videos are created with the sole purpose of simply and effectively informing your customers about your product.
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Showcase Videos

A company showcase video, quite simply put, showcases the best aspects of one's business. I have produced company showcase videos for Thermo King and PERI
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Documentary Videos

Documentaries can be used as a tool to showcase or highlight current events, issues or stories. In the right hands, documentaries are potentially powerful and interesting educational tools.
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Event Videos

Events videos capture events, celebrations, momentous occasions. Events videography is more complex as it requires the use of multiple cameras and excellent lighting abilities.
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Health & Safety Videos

Health and safety videos are used as an educational tool to inform staff and visitors to a company of potential hazards that may be encountered while at work or while visiting certain locations.
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Induction Videos

Induction videos have multiple uses: First and foremost, an induction video introduces and welcomes new employees to a company. Additionally, an induction video may be produced to introduce your company to a new client.
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SPECIALIST PHOTOGRAPHY & VIDEO



Aerial/Drone Photography

Aerial photography offers a unique omniscient perspective that is often unattainable with a standard camera. Hiring an experience drone operator can ensure that your project, site or product is photographed from an all-encompassing and interesting angle.

AERIAL / DRONE PHOTOGRAPHY


Aerial/Drone Videography

Similar to drone photography aerial or drone video creates a beautiful landscape to set the scene for your video, it works great for introductions and chapter breaks it can also be used to showcase the size of your premises, product or fleet in an epic and dramatic way.

AERIAL / DRONE VIDEOGRAPHY


360 & VR Video

360 degree and Virtual Reality Video technology is on a skywards trajectory and it's important for anyone working in this field to stay on top of the latest offering.




360° & VR Video


360° Panoramas & Virtual Tours

360 degree panoramas have opened up a whole new user content experience - with the use of a headset of simply by swivling your phone the photographs captured offer a unique all encompessing experience - these are fantastic to show case large areas like factories, stores or landmarks.


360° Panoramas

360 degree and Virtual Reality Video technology is on a skywards trajectary and it's important for anyone working in this field to stay on top of the latest offering.

FEATURED PROJECT

CLIENTS

united_nations_un_women
nepad_african_union
anglo_american
soundidea_digital_agency
gea_africa_client
thermo_king_truck_refrigeration
kaltire_tyres
peri_formwork_scaffolding_engineering
serco_truck_bodies_trailer
surtee_group_power_of_trading
hugo_boss
crh_africa
world_net_logistics
redefine_property_group
china_telecom
khanda_seating
maksal_copper
braviz_fine_foods
solar_mining_services
wispeco_aluminium
fedics
african_global_funds