Industrial photography, as the name suggests, focuses primarily on shooting subjects of an industrial nature. Industrial photography is a form of commercial photography, in which a company’s products and facilities form the primary focus. These photographs are used to promote a company and their services, emphasising a certain aspect of their business practices or focus area.
Industrial photography combines aspects of portraiture, architectural photography, still-life photography and construction photography. The industrial photographer will themselves operating in many different environments, photographing a wide range of subjects. Typical subjects in industrial photography include large-scale industrial machinery, exterior architectural shots of factories and warehouses, interior architecture shots, and portraits of workers and employees within their typical working environment.
Industrial and corporate photography may overlap in this regard, as industrial photographs may be used to showcase a company’s focus areas, or their employees in action. Industrial photographers will emphasise the scale and beauty of industrial machinery, architecture and production. An in-house industrial photographer will generally work directly for a specific company, as opposed to a freelance photographer whose work may be less focused. Industrial photographers may have studied design, engineering or any other field related to industrial photography, to facilitate a better understanding of their subject matter.
Industrial photographers are flexible specialists, requiring knowledge of videography, photography and image editing.
Oliver Karstel is a Pretoria-based South African photographer and creative consultant. As an award-winning photographer and videographer, Oliver has worked with multiple multi-national corporations and organisations including the United Nations (U.N.), NEPAD (African Union), Kal Tire (CA) Thermo King (US), GEA (DE) and PERI (DE and UAE) . Oliver has received accolades from international photography awards including the Moscow International Foto Awards (MIFA), and his work has appeared in publications including INSPADES Magazine and Construction World Magazine. He has worked across the breadth of Southern Africa, West Africa, extending to Northern Europe and the Middle East.
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