Query was empty

Construction Photography - Art in Chaos

peri_formwork_scaffolding_engineering_sasol_head_office_sandton_johannesburg

WHAT IS CONSTRUCTION PHOTOGRAPHY?

Construction photography is similar, yet also different to architectural photography. Both construction photography and architectural photography feature the built environment; however, construction photography requires a different approach. The architectural scene is clean and already (mostly) staged. A construction photograph is a masterful illusion – a construction site is generally messy and disorganised, yet will appear clean and orderly in the finished photograph.

HOW IS IT DONE?

As the name implies, construction photography refers to photographs taken of construction sites. Construction photography is akin to architectural photography, in that the construction photographer will have many of the same concerns as the architectural photographer. These two forms of photography operate on similar principles, both making use of wide angle lenses, to emphasise the scale of a project, and tilt-shift lenses to preserve the perspective of the structure.

WHO ARE YOU SHOOTING FOR?

The construction photographer must operate under slightly different conditions to the architectural photographer. In construction photography, there are more complicated factors to deal with; namely, that a construction photograph is produced strictly with the client’s needs in mind. Is the client a contractor? An engineer or architect? Or a formwork or cement supplier? You always need to consider who you are shooting for, as this will dictate the approach that must be taken.

WHY IS IT IMPORTANT?

Construction photography is somewhat more commercial, and the focus will always be on shooting for your client. The construction photographer must be able to show the scale of a site, while also showcasing the client’s involvement in a site – this must be evident in the photos.

Remove the focus from other products that may be present at a site: A site may have multiple branded products present, and the competition’s products may be evident, thus it is important to always place emphasis on the client’s focus area, whilst de-emphasising other products on site.

Avoiding showing competitor’s products may be achieved through various editing and shooting techniques. It is vital to always think outside the box while composing your shot. This is due to the unique setting that is a construction site – the construction photographer must be able to capture the subject, whilst simultaneously avoiding construction rubble and other distractions that may be present on a site.

CONCLUSION

In closing, the construction photographer should know the client and their product inside and out. The construction photographer’s focused eye must be able to find the beauty in chaos. 



Oliver Karstel is a professional photographer, videographer, designer and creative consultant. I specialise in custom content creation, brand development and marketing | info@oliverkarstel.co.za | www.oliverkarstel.co.za | FB.com/oliver.karstel.media | IG.com/oliverkarstel

[Back]

Copyright © 2017 Oliver Karstel Photography. All rights reserved



OLIVER KARSTEL

PHOTOGRAPHER AND CREATIVE CONSULTANT

Oliver Karstel is a Pretoria-based South African photographer and creative consultant. As an award-winning photographer and videographer, Oliver has worked with multiple multi-national corporations and organisations including the United Nations (U.N.), NEPAD (African Union), Kal Tire (CA) Thermo King (US), GEA (DE) and PERI (DE and UAE) . Oliver has received accolades from international photography awards including the Moscow International Foto Awards (MIFA), and his work has appeared in publications including INSPADES Magazine and Construction World Magazine. He has worked across the breadth of Southern Africa, West Africa, extending to Northern Europe and the Middle East.

PHOTOGRAPHY



Architecture Photography

Architectural photography is a specialised art form focused on the built environment. Architectural photography succinctly captures the majesty of the subject.
view more


Construction Photography

Construction photography is similar to architectural photography, in its focus on the built environment; however, the emphasis is placed on beautifying a chaotic construction site.
view more


Industrial Photography

Industrial photography as an art form focuses on showcasing the magnitude, dynamism, technological innovation and scope of an industrial project or location.
view more


Interior Photography

Interior photography is a form of architectural photography. Though similar to real estate photography, the difference lies in the primary focus. Interior photography aims to showcase the beauty and detail of a constructed space.
view more


Portrait Photography

Portrait photography is an established and versatile photographic medium. Portrait photography encompasses fine art portrait photography, corporate portrait photography and more.
view more


Detail

"Detail" is an ongoing artistic project consisting of works spanning a variety of photographic genres. This project allows me artistic freedom and expression.
view more


Product Photography

Product photography is a style of commercial photography and is important to any business or brand as it is a visual form of speaking to the audience or consumer. Product photography can be a huge asset to the way you and your business develop and grow.
view more


Documentary Photography

Documenting real-life events to create a factual report on a specific subject, Documentary photography can be an emotional roller-coaster as the photographer captures all the emotion and storyline in camera.
view more

VIDEOGRAPHY



Marketing Videos

Marketing videos are created with the sole purpose of simply and effectively informing your customers about your product.
view more


Showcase Videos

A company showcase video, quite simply put, showcases the best aspects of one's business. I have produced company showcase videos for Thermo King and PERI
view more


Documentary Videos

Documentaries can be used as a tool to showcase or highlight current events, issues or stories. In the right hands, documentaries are potentially powerful and interesting educational tools.
view more


Event Videos

Events videos capture events, celebrations, momentous occasions. Events videography is more complex as it requires the use of multiple cameras and excellent lighting abilities.
view more


Health & Safety Videos

Health and safety videos are used as an educational tool to inform staff and visitors to a company of potential hazards that may be encountered while at work or while visiting certain locations.
view more


Induction Videos

Induction videos have multiple uses: First and foremost, an induction video introduces and welcomes new employees to a company. Additionally, an induction video may be produced to introduce your company to a new client.
view more

SPECIALIST PHOTOGRAPHY & VIDEO



Aerial/Drone Photography

Aerial photography offers a unique omniscient perspective that is often unattainable with a standard camera. Hiring an experience drone operator can ensure that your project, site or product is photographed from an all-encompassing and interesting angle.

AERIAL / DRONE PHOTOGRAPHY


Aerial/Drone Videography

Similar to drone photography aerial or drone video creates a beautiful landscape to set the scene for your video, it works great for introductions and chapter breaks it can also be used to showcase the size of your premises, product or fleet in an epic and dramatic way.

AERIAL / DRONE VIDEOGRAPHY


360 & VR Video

360 degree and Virtual Reality Video technology is on a skywards trajectory and it's important for anyone working in this field to stay on top of the latest offering.




360° & VR Video


360° Panoramas & Virtual Tours

360 degree panoramas have opened up a whole new user content experience - with the use of a headset of simply by swivling your phone the photographs captured offer a unique all encompessing experience - these are fantastic to show case large areas like factories, stores or landmarks.


360° Panoramas

360 degree and Virtual Reality Video technology is on a skywards trajectary and it's important for anyone working in this field to stay on top of the latest offering.

FEATURED PROJECT

CLIENTS

united_nations_un_women
nepad_african_union
anglo_american
soundidea_digital_agency
gea_africa_client
thermo_king_truck_refrigeration
kaltire_tyres
peri_formwork_scaffolding_engineering
serco_truck_bodies_trailer
surtee_group_power_of_trading
hugo_boss
crh_africa
world_net_logistics
redefine_property_group
china_telecom
khanda_seating
maksal_copper
braviz_fine_foods
solar_mining_services
wispeco_aluminium
fedics
african_global_funds